RSS FeedArrogance in life insurance…
If today you search for the precise words “pinnacle life insurance” via Google… what do you think you’ll see?
You’ll see Pinnacle Life’s sponsored link, obviously.
But that’s not all. You’ll also see five New Zealand life insurance brokers and two life insurance companies advertising their wares. What they’ve done is simply to hook their adverts onto the search term “Pinnacle Life Insurance”. So while you’re searching for Pinnacle Life, they’re busy trying to get themselves noticed.
Is this a problem?
Well, it isn’t a problem for Pinnacle Life, because Pinnacle’s online process and great pricing are unmatched in NZ so the comparison is actually to Pinnacle Life’s advantage. Really… this is a NON-issue. And it’s quite common practice too.
So why are we blogging about this then? And where are we going with this?
Because around six weeks ago, Pinnacle Life was threatened with legal action by one of NZ’s larger insurance companies for daring to do the same thing. That insurance company goes by the name ‘TOWER’.
Not wanting to pick a fight, we at Pinnacle Life pulled the sponsored link and that we thought was the end of it.
Not so.
One of the sponsored links running alongside a Pinnacle Life Insurance search today is… you guessed it… TOWER Health & Life.
And so it was sheer indignation that has led us to write this blog.
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Pinnacle Life Insurance- News
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Pinnacle ENT Associates Receives Accreditation by the ICACTL The Open Press (press release) table border=0 cellpadding=2 cellspacing=7 style=vertical-align:top;trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serif/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbr /div style=padding-top:0.8em;img alt= height=1 width=1 //divdiv class=lha href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNGfpS1XtxBSLj4bQQhSaoKMZ0gXGgamp;url=http://www.theopenpress.com/index.php?a%3Dpress%26id%3D128976bbPinnacle/b ENT Associates Receives Accreditation by the ICACTL/b/abr /font size=-1bfont color=#6f6f6fThe Open Press (press release)/font/b/fontbr /font size=-1The skill of the CT technologist performing the examination, the type of equipment used, the background and knowledge of the interpreting physician and quality bassurance/b measures are each critical to quality patient testing. bPinnacle/b ENT Associates in b/b/fontbr /font size=-1 class=p/fontbr /font class=p size=-1a class=p href=http://news.google.com/news/more?pz=1amp;ned=usamp;ncl=dC2UUAApBxFrR_Mnobrb/b/nobr/a/font/div/font/td/tr/table |
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Bill Belichick on Super Bowl Preparations, and which color hoodie hell wear ... WEEI.com table border=0 cellpadding=2 cellspacing=7 style=vertical-align:top;trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serif/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbr /div style=padding-top:0.8em;img alt= height=1 width=1 //divdiv class=lha href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNHrlONMM9B-Kyci9hIZAY9_Rl44agamp;url=http://audio.weei.com/a/51386721/bill-belichick-on-superbowl-preparations-and-which-color-hoodie-he-ll-wear-this-sunday.htmbBill Belichick on Super Bowl Preparations, and which color hoodie he#39;ll wear b/b/b/abr /font size=-1bfont color=#6f6f6fWEEI.com/font/b/fontbr /font size=-1With SP a lie about protecting your team at home affordable dependable blife insurance/b. Call 888 get SB alive they#39;ll say this right off the bat it#39;s always good talking to you on Super Bowl week. Absolutely doesn#39;t happen every year but it#39;s happened b/b/fontbr /font size=-1 class=p/fontbr /font class=p size=-1a class=p href=http://news.google.com/news/more?pz=1amp;ned=usamp;ncl=di8NtdP9QPlQnMMnobrband morenbsp;raquo;/b/nobr/a/font/div/font/td/tr/table |
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Thief or Killer? Closing Arguments in Nanette Johnston Trial ABC News (blog) table border=0 cellpadding=2 cellspacing=7 style=vertical-align:top;trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serifa href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNHR-9EcapbHs6B5V1uu7IKfKxge1Qamp;url=http://abcnews.go.com/blogs/headlines/2012/01/thief-or-killer-closing-arguments-in-nanette-johnston-trial/img src=//nt2.ggpht.com/news/tbn/ArZ-phUo3Xy0xM/6.jpg alt= border=1 width=80 height=80 /br /font size=-2ABC News (blog)/font/a/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbr /div style=padding-top:0.8em;img alt= height=1 width=1 //divdiv class=lha href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNHR-9EcapbHs6B5V1uu7IKfKxge1Qamp;url=http://abcnews.go.com/blogs/headlines/2012/01/thief-or-killer-closing-arguments-in-nanette-johnston-trial/bThief or Killer? Closing Arguments in Nanette Johnston Trial/b/abr /font size=-1bfont color=#6f6f6fABC News (blog)/font/b/fontbr /font size=-1Johnston would benefit from a $1 million blife insurance/b policy, $150000 from McLaughlin#39;s will and access to his beach house. The defense said Johnston had a solid alibi and that Naposki acted alone, out of jealousy. Naposki was convicted of b/b/fontbr /font size=-1a href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNF1cPiVXmOijMMhaI1_tS_pcjVm2Aamp;url=http://coronadelmar.patch.com/articles/defense-calls-case-against-girlfriend-horse-manureDefense: Case Against Newport Millionaire#39;s Girlfriend is #39;Horse Manure#39;/afont size=-1 color=#6f6f6fnobrPatch.com/nobr/font/fontbr /font size=-1 class=p/fontbr /font class=p size=-1a class=p href=http://news.google.com/news/more?pz=1amp;ned=usamp;ncl=dHdMZcNaQvh5srMSkj-KFp3_88RWMnobrball 38 news articlesnbsp;raquo;/b/nobr/a/font/div/font/td/tr/table |
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Worlds Largest Airship Available to New Sponsor for First Time in Two Years MarketWatch (press release) table border=0 cellpadding=2 cellspacing=7 style=vertical-align:top;trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serif/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbr /div style=padding-top:0.8em;img alt= height=1 width=1 //divdiv class=lha href=http://news.google.com/news/url?sa=tamp;fd=Ramp;usg=AFQjCNFPloQLjvo6-ON0LRWUy3k_PV_y-Qamp;url=http://www.marketwatch.com/story/worlds-largest-airship-available-to-new-sponsor-for-first-time-in-two-years-2012-01-17bWorld#39;s Largest Airship Available to New Sponsor for First Time in Two Years/b/abr /font size=-1bfont color=#6f6f6fMarketWatch (press release)/font/b/fontbr /font size=-1When the Farmers Airship appeared in the popular online game FarmVille, a real-blife/b opportunity to experience a flight was the catalyst for Farmers setting the world record for most quot;likesquot; in a 24-hour period on its Facebook page. The bpinnacle/b of b/b/fontbr /font size=-1 class=p/fontbr /font class=p size=-1a class=p href=http://news.google.com/news/more?pz=1amp;ned=usamp;ncl=dkgpVGxybcgSpDMnobrband morenbsp;raquo;/b/nobr/a/font/div/font/td/tr/table |
